Now on iOS & Android · Arabic and English
Healthy school meals for parents, students and faculty. Validated menus from accredited kitchens, delivered every school day in temperature-controlled vans, labelled for each child.
How it works
Partners are onboarded once. Families order every day. Delivery, payments, invoicing and reporting run in the background.
Onboarding
The Masroof Plus app
Delivery
Underneath, one platform
Who it’s for
Each group gets its own tools, in the same connected system.
Daily delivery
Accredited logistics partners run dedicated, temperature-controlled fleets per city and area, on fixed routes and time slots from kitchen to school.
Example timings. Each school sets its own deadline and drop-off slot.
The app
iOS and Android, in Arabic and English. Each student sees their own grade group’s menu with pictures, calories and macros.
Pay with
WalletmadaApple PayCardVAT receiptSign-up takes four steps
Invoicing & payments
ZATCA-compliant e-invoicing, VAT receipts, daily reconciliation of payments, wallets and orders, and monthly settlement with partners.
Charities, private companies or government entities can fund the wallets of selected schools, grades or students, for example a set amount for one grade for a month. Funding stays private: the student sees a normal wallet and no one else knows who is subsidised. Funders receive their own subsidy reports.
Rewards · coming later
Streaks, rankings and a rewards catalogue. Schools opt in, and parents can opt any child out.
Grade 4B, this week. Illustrative.
First name and last initial only. Bar shows healthy-choice score.
Example rule: order three weeks in a row, earn a reward.
Reporting & dashboards
Consumption, spend, adoption, order accuracy, complaints and menu performance, reported across every school.
Reports covermeals per school, grade and class · spend per student · who orders, by age, gender, grade and city · ordering vs enrolled · best-selling items and ratings · order accuracy · complaints and resolution · menu optimisation · localisation by city and area
| Catering | Orders | On time | Rating |
|---|---|---|---|
| Catering A | 4,120 | 98% | 4.7 |
| Catering B | 3,860 | 95% | 4.5 |
| Catering C | 2,940 | 89% | 4.2 |
| City | Fleet | Pick-up | Drop-off |
|---|---|---|---|
| Riyadh | 38 | 97% | 96% |
| Jeddah | 24 | 95% | 93% |
| Dammam | 12 | 92% | 90% |
Illustrative dashboard. All figures are examples only.
Partner with us
Schools, accredited catering companies and logistics providers can join today.
The app is available on the App Store and Google Play, in Arabic and English.
Parents record allergens and health conditions per child. Matching items are hidden or flagged on the menu, checked again at checkout, and flagged on the order sheet and bag label.
Students from Grade 7 can self-onboard, linked to their family account, and order within limits the parent sets. Parents order for Grades 1–6.
One-time onboarding: location, grades and classes, students per grade, drop-off time and point per gate, a receiving and distribution team, the school calendar and an ordering timeline.
Through a direct integration for menus, rotation, order receiving and payments. Menus are validated against recipes and kitchens pass third-party food safety audits.
Monthly settlement: catering companies per delivered meal, logistics providers per delivery, with daily reconciliation in between.